Last week we ran an App Attack! event at work. It was a 24 hour marathon to come up with a design proposal for a mobile app and a two minute presentation to pitch it. My team came up with two ideas and, of the 73 submitted, both of them passed to the second and final round. We face 11 other entries. Now begins a 48 hour marathon to refine our vision, put together a navigational prototype, a five minute presentation for senior management (like the CEO), and a Customer Journey. Not quite sure what that last one is, but I’m about to find out. Stay tuned.

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